How to write a great job advert – help for people new to recruitment
To encourage the right candidates to apply for your job, and hopefully make the shortlisting process easier, you need to take some time to make sure you produce a great job advert.
These are the first words that applicants will read, so the job title should attract attention, be clearly understandable and avoid containing any company jargon or acronyms.
We require you to specify a closing date. If you might close the advert early dependent on application numbers, then we recommend you highlight this in the descriptive details section of the advert, so the candidates are aware they need to apply as soon as possible.
If you are unsure what salary to offer for the role, we can advise on average salary ranges for similar jobs.
Provide a succinct summary of the role that highlights what the job will involve and the kind of person you are looking for.
You can then provide a fuller explanation of the job function or responsibilities in the Details section. This is your opportunity to make clear to the applicant what is expected of them before they apply for the role. Bullet pointed lists ensure this information is clear and easy to navigate.
You should include full details of the skills and experience required, ideally divided into two categories of essential and / or desirable. Be as specific as you can about what you are looking for. For example, if you are looking for previous experience, say “At least one year administration experience”, rather than “some administration experience”. Being specific enables students to self-select, meaning that you will get the most relevant applications. Good words to use are:
- Ability to…
- Expertise in…..
- Knowledge of….
Present this information in a bullet-pointed list, starting with the most important. Many candidates will use the same formatting when putting together their application, which makes it easy for you to shortlist against your requirements.
You could also include some context, for example will they be working mostly in a team or on their own, communicating with senior staff, overseeing the work of others, taking on projects or will there be an expectation to travel. This context could also include information that highlights what makes your organisation different and a great place to work (e.g. working culture, the benefits or training offered).
How to apply
Give full details of the application and selection process. For example, include information about the interview or assessment centres, including likely dates.
Include contact information here so the applicant is clear on where to send their application information or who to contact should they have any questions. Alternatively, if you would like applicants to apply online, include the link here.
- Be concise
- Highlight what makes your job or organisation unique
- Avoid business jargon and acronyms
- Use non-discriminatory language. Avoid any reference to gender, age, religion, disability or race.
- A welcoming and friendly advert implies a welcoming and friendly work environment. A simple way to do this is use the word ‘you’ rather than ‘the successful candidate’.
Make it appealing
Our vacancy service is exclusively accessed by our current students and recent graduates. When wording your advert try to avoid business jargon that may not be easily understood by graduates. Think about what you can offer that will appeal to applicants just starting out in their careers whilst giving a clear and honest representative of your workplace and the requirements of the role.
Keep it legal
Employment legislation exists to ensure the recruitment process is fair and non-discriminatory. We can help you negotiate your way through the legislation if you find it overwhelming or have any questions.
National Minimum Wage
The Equality Act
Best Practice in Graduate Recruitment
Common Best Practice Code on High Quality Internships
If you need any further help or guidance, please email email@example.com or call the Employer Team on 0131 650 6688.